Investigating the impact of electronic banking services on customer loyalty to the analysis of the mediating role of trust in branches of Ainde Bank Mashhad

Articles in Press

Document Type : Original Article

Author

M.A in Business Management, Ayandeh Bank, Mashhad, Iran.

Abstract

This article has been conducted to investigate the impact of electronic banking services on customer loyalty with an emphasis on the role of trust in the branches of Bank Ayandeh Mashhad. The statistical population of this research includes all the employees of Bank Ayandeh Mashhad branches, which amounts to 407 individuals. Data has been collected through three standard questionnaires regarding electronic banking services, customer loyalty, and trust, and the questionnaires have been distributed to individuals online. Descriptive and inferential statistical methods have been employed for data analysis, and the SPSS and PLS software have been used for calculations. The results indicate that electronic banking services have had a significant impact on customer loyalty, customer trust, and the mediating role of trust in the branches of Bank Ayandeh Mashhad

Keywords

Main Subjects

Novel Explorations in Computational Science and Behavioral Management

Articles in Press, Accepted Manuscript
Available Online from 04 May 2024

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History

  • Receive Date: 10 February 2024
  • Revise Date: 03 May 2024
  • Accept Date: 04 May 2024

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