Novel Explorations in Computational Science and Behavioral Management

Novel Explorations in Computational Science and Behavioral Management

Investigating the effect of facilitating elements on the sustainable marketing of residences according to the role of mediator Management innovations

Document Type : Original Article

Authors
Saeed Zarghamizadeh 1
Mahbobeh Montazer Ataei 2
Hadi Karimi 3
1 M.A. in Management, an expert in the organization of Shandiz residences, Shandiz, Iran
2 Assistant Prof. of Educational Management, Faculty of Educational Sciences, Mashhad branch, Islamic Azad University, Mashhad, Iran.
3 Assistant Professor, Arvand International Educational Institute of Sciences and Arts, Muscat, Oman.
10.22034/necsbm.2024.463394.1062
Abstract
Sustainable residences not only provide quality and satisfactory services to customers, but also help preserve the environment and local culture by complying with environmental, social and economic sustainability criteria. In this regard, this research has investigated the effect of facilitating elements on the sustainable marketing of residences with regard to the mediating role of management innovations. The sample size consists of 256 people who stayed in the eco-residence of Targaba Shandiz region in the first 6 months of 1402. The measurement tool for the facilitating elements was Vezin et al.'s questionnaire (2021), sustainable marketing through Blaze's questionnaire (2006) and management innovation through Vezin et al.'s questionnaire (2021). The reliability of research variables has shown that Cronbach's alpha for marketing Stable, 0.815, facilitating elements, 0.942, management innovation, 0.808, which indicates the reliability of the research tool. Research findings have shown that facilitating elements are effective on sustainable marketing and management innovations play a mediating role in the impact of facilitating elements on sustainable marketing.
Keywords
Facilitating elements
Sustainable Marketing
Management Innovations
Environmental sustainability

Subjects

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Novel Explorations in Computational Science and Behavioral Management
Volume 2, Issue 2 - Serial Number 4
February 2025
Pages 43-55

  • Receive Date 19 June 2024
  • Revise Date 30 July 2024
  • Accept Date 10 August 2024