Novel Explorations in Computational Science and Behavioral Management

Novel Explorations in Computational Science and Behavioral Management

Medical tourism motivation and behavioral intentions of hospital visitors with regard to the mediating role of perceived value

Document Type : Original Article

Authors
Javad Naderi Torbaghan 1
Mohammad Ghasemi Nameghi 2
1 Center for Applied Scientific Higher Education of Journalists.Mashhad
2 Assistant Professor, Department of Management, Economics and Accounting, Payam Noor University, Tehran, Iran.
10.22034/necsbm.2024.475008.1077
Abstract
Numerous studies have been conducted on destination choice and tourists' intentions, and it has been proven that there is a very close relationship between tourists' intentions and their motivation for choosing a destination. Medical tourism in Iran, despite the high quality of medical services and lower costs, has not yet found its place in the market due to the lack of proper advertising and is still in its early stages. The lack of targeted and effective research in this field in Iran is the primary motivation for conducting this study. Accordingly, the aim of this research is to examine the impact of medical tourism motivation on the behavioral intentions of visitors to Razavi Hospital, considering the mediating role of perceived value. This study is applied in terms of purpose, descriptive-analytical in terms of data collection, and correlational in terms of methodology. The results of the study showed that the perceived value of tourists significantly explains the behavioral intentions of hospital visitors. Additionally, perceived value mediates the relationship between medical tourism motivation and the behavioral intentions of hospital visitors.
Keywords
Medical tourism
motivation behavioral intentions of hospital visits
perceived value
Razavi اospital of Mashhad

Subjects

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Novel Explorations in Computational Science and Behavioral Management
Volume 2, Issue 2 - Serial Number 4
February 2025
Pages 147-161

  • Receive Date 24 August 2024
  • Revise Date 07 November 2024
  • Accept Date 15 November 2024